26 Mar
26Mar

Social networking is a service connecting members of similar interests on the Internet together for many different purposes, regardless of space and time. Social networks have features that help users connect with each other and have become an essential part of hundreds of millions of members around the world.
Social Media Marketing, also known as Social Media and Social Network, are both popular and widely used tools. However, the definition, benefits and differences between these two tools are still the questions of many people.
Today we will help you answer some of the basic questions of the two tools.
Also, I would like to introduce to you some social networking sites as well as some websites that I have set up for myself with the purpose of advertising great coffee machines that our team has learned. and evaluation.

- Flipboard 
Mix:
Behance:
Sketchfab:
Vimeo:
Soundcloud
Instagram
Medium
Flickr
Github
- Kit
Gravatar
Webwiki
Facebook
Pinterest
Twitter
Reddit
Hatenadiary
500px
Dribbble
Mobypicture
Tumblr.com
Linkedin

-Instapaper

1. What is Social Media?
Social Media is a new communication channel based on online service platform. Through Social Media, people can exchange ideas, discuss, send information, photos, videos to each other quickly and easily.
The common point of all Social Media is the discussion, comment, voting system ... This is a tool that can connect with many people at the same time, at the same time.
Social Network is a useful tool to help us connect with each other easily, conveniently when in the same network community.
This is an extremely accurate and fast link and transmission channel, so it is often used internally among businesses.
1.1. Types of Social Media
• Social News: Digg, Sphinn, Newsvine: Often used to read news, vote or comment.
• Social Sharing: Flickr, Snapfish, YouTube: Used to create, share photos or videos.
• Social Networks: Facebook, LinkedIn, MySpace, and Twitter: Connect and share.
• Social Bookmarking: Delicious, Faves, StumbleUpon, BlogMarks and Diigo: Share and save the Web pages of interest to your own purposes.
1.2. Great benefits of Social Media.
• This is a completely free form of marketing, but it is very effective and can be used by anyone.
• Help to share information with others quickly and easily. Can select many objects to participate and use.
• Information is transmitted quickly but at a very low cost, Social Media is a useful PR channel to introduce products, very effective for online sellers and small and medium companies.
• Building connections through the likes of Like, Share, Love ... increase brand awareness.
2. What is the difference between Social Media and Social Network?
2.1. Social Media
• Inheriting and developing features and functions of the Social Network
• Has a large number of users, strong information transmission and can connect social networking communities together.
• Can make friends with many people and thereby seek information.
• Information received from this tool may be jammed and inaccurate.
• An effective brand promotion channel for individuals, organizations or businesses.
2.2. Social Network
• Early birth and rapid development.
• Can connect only within the same network community without linking to other networks.
• Social Network transmits accurate information without disturbing and closely connecting members.
3. Five core pillars of social media marketing
3.1. Strategy
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve your brand and marketing goals. Social media marketing includes activities such as posting text and image updates, videos and other content that promotes audience engagement, as well as advertising on paid social media. .
We have created this guide to give you an introduction to social media marketing and some social media marketing training and tips started to improve your business's social presence.
With these tips, you can start developing your own social media marketing expert plan.
Before you start creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a social strategy in mind is like wandering in a forest without a map, you can have fun, but maybe you'll get lost.
Before you dive in and publish something on social media, take a step back and look at the bigger picture. The first step is to think about your social media strategy.
What is your goal? How can social media help you achieve your business goals? Some businesses use social media to increase their brand awareness, others use it to boost website traffic and

4. How to choose the best Social Media Platform for marketing
Below is a brief overview of how social media use for each platform's unique marketing and user environment. Different social media marketing websites require different approaches, so develop a unique strategy tailored to each platform.
4.1. Use Facebook for social media marketing
Facebook's casual, friendly environment requires an active social media marketing strategy. Start by creating a Business Fan Page on Facebook. You will want to pay careful attention to the layout, since visual composition is an important aspect of the Facebook experience.
Facebook is a place where people come to relax and chat with friends, so keep your tone soft and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook advertising strategy that can have a big impact on your organic presence. you on Facebook!
4. Use Pinterest for social media marketing
Pinterest is one of the fastest growing social media marketing trends. Pinterest's image-centric platform is ideal for retail, but anyone can benefit from using Pinterest for social media or advertising-driven sales.
Pinterest allows businesses to showcase their product offerings and develop brand personalities with unique, eye-catching pin boards. When developing your Pinterest strategy, keep in mind that the main target of social networking is female. If it's your demographics, you need a presence on Pinterest!
4.1. Use Twitter for social media marketing
Twitter is a social media marketing tool that allows you to broadcast your updates on the web. Follow tweets in your industry or related fields and you'll get a steady following.
Combine your official tweets about specials, discounts and news with interesting branding tweets. Be sure to forward the message when the customer has something nice to say about you and don't forget to answer everyone's questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so make sure to interact as much as possible to nurture and build on the following of you.
4.2. Use LinkedIn for social media marketing
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great place to engage in a professional conversation with people in similar industries and provide a place to share content with like-minded people. It is also great for job posting and employee networks in general.
Encourage customers or customers to give your business a proposal on your LinkedIn profile. The recommendations make your business appear more reliable and reliable for new customers. Also browse the Questions section of LinkedIn; Provide answers that help you establish yourself as a thought leader and earn trust.
4.3. Use YouTube for social media marketing
YouTube is the number one place to create and share video content and it can also be an extremely powerful social media marketing tool. Many businesses try to create video content with the purpose of making their videos viral, but in reality those opportunities are quite fragile. Instead, focus on creating helpful how-to videos, tutorials. These video tutorials also have the added benefit of ranking on Google video search results, so don't underestimate the power of video content!

Social sites:

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https://sites.google.com/site/koffeely123/

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